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OXOSSI - Kelsi Holt wearing the stylish OXOSSI AFRICA t-shirt - photography by Leon Dale
photography by Leon Dale

OXOSSI Takes a Stand in Fashion

Apparel company takes a stand in the world of fashion.

Apparel company takes a stand in the world of fashion. The name alone is worth taking notice, with OXOSSI containing the profound meaning of "protector of the people". With a philanthropic-like approach, consumers get educated while looking fashionable. Designs include historic and current pieces which send positive messages through style, with the mission to help change the world, but look good doing it.

The meaning behind the name inspired designers Atu and Tai to kick off the "What is OXOSSI?" campaign. In promoting this global effort, appearances have been made in many cities across the country, including foreign countries such as Senegal and Ghana, in West Africa; leading up to the launch of their online store which made its debut on April 12, 2010.